I am a Dubai-based operator, co-founder, and market builder whose career spans the early formation of Dubai's international positioning through its current transition toward technology-driven real estate infrastructure. My work has consistently focused on building systems, shaping markets, and redesigning how industries operate rather than pursuing short-term transactional outcomes.
With oversight of AED 2B+ in real estate transactions and management of 100+ professionals, I have established myself as a strategic architect of market-level transformation. My approach centers on creating institutional frameworks that balance growth, control, and accountability while driving fundamental behavioral change through technology.


The Estate Magazine Official | Rimma Grigoryan is not just selling property :- She’s building long-term ecosystems. From identifying industry gaps to launching FRANK AI... | Instagram
estatemagazineofficial on February 24, 2026: "Rimma Grigoryan is not just selling property :- She’s building long-term ecosystems. From identifying industry gaps to launching FRANK AI and building...

Dubai Launches Frank AI, AI-Powered Real Estate Brokerage Platform | Realty Define UAE posted on the topic | LinkedIn
Dubai just launched Frank AI, the groundbreaking first fully AI-powered digital real estate brokerage platform, shaking up how agents operate worldwide. Headquartered in the UAE under licensed WILL & RICH Real Estate, it unifies market intelligence, transaction tools, and financial systems into one seamless agent operating system, replacing outdated fragmented workflows. Key features include FRANK Maps for live off-plan insights, end-to-end deal processing with CRM, a digital commission wallet

AP News
Dubai Leads Again: The World’s First AI Digital Real Estate Brokerage Platform Launches as FRANK AI
UNITED ARAB EMIRATES, February 16, 2026 / EINPresswire.com / -- FRANK AI today announced its official launch in Dubai, introducing the world’s first AI powered digital real estate brokerage platform and the industry’s first fully integrated Agent Operating System.
My professional journey in Dubai began during the city's earlier expansion phase, when global confidence was still being established. As a partner in the international tourism venture Pink Elephant, I worked closely with overseas markets and institutions, contributing to how Dubai was introduced, trusted, and adopted by international audiences.
This formative period placed me at the intersection of market narrative, demand creation, and cross-border trust formation—experience that became foundational to my subsequent work in real estate and platform design. I witnessed and participated in the transformation of Dubai from an emerging market into a global destination, understanding firsthand the mechanics of institutional confidence-building.
Partner, Pink Elephant—international tourism and market positioning during Dubai's formative expansion phase
Co-Founder.
Cybersecurity distributor headquartered in Dubai with regional operations across KSA and Qatar, securing government, banking, oil and gas, and telecommunications sectors.
Senior roles at Arab Land, building institutional frameworks and international pipelines
HARBOR RE
Head of Russian Department at Harbor—managing sophisticated investors, complex, high-value transactions and Leading Russian Speaking Team.
FOUNDER - COO
Multi-asset real estate brokerage specializing in leasing, secondary sales, off plan, residential, commercial, and land transactions. Recognized as a Top 50 partner by Dubai Land Department, awarded by leading UAE developers, and appointed as master agent for exclusive projects.
Co-Founder of FRANK and multiple ventures—redesigning market infrastructure through technology
As Dubai's property market matured, I transitioned into senior leadership roles that required institutional-level thinking—designing teams, processes, and international pipelines that served sophisticated investors. Each phase built upon the last, creating a comprehensive understanding of market mechanics from trust formation through technological transformation.
AED 2B+ in real estate transactions overseen through the structures and teams I built and led. This represents not individual deals, but institutional frameworks capable of processing complex, high-value transactions consistently.
Management of 100+ professionals across sales, operations, advisory, and marketing functions—establishing operating frameworks that balanced growth imperatives with control mechanisms and accountability standards.
Created systematic approaches to international client pipelines, due diligence protocols, and cross-border capital deployment that became operational standards within my organizations.

As co-founder of FRANK, I was actively re-engineering the real estate brokerage model by addressing structural inefficiencies that have persisted across the industry. The platform targets fragmented information flows, misaligned incentive structures, delayed payout systems, and outdated operating frameworks that create friction at every transaction stage.
My focus extends beyond tool development to behavioral change enabled by technology—designing platforms that fundamentally alter how markets function at scale. FRANK represents a synthesis of My cross-domain experience: market formation insights, institutional process design, and technology-driven transformation converging to create new operating standards.
Experience across both early-stage demand creation and mature market optimization, understanding full lifecycle dynamics
Focus on infrastructure, incentives, and operating models that drive sustainable outcomes
Deep understanding of international trust formation and capital behavior patterns
Proven management of 100+ professionals within structured, high-performance environments
PropTech development driven by real operational pain points, not trend adoption
Leadership defined by outcomes and systemic impact rather than personal branding
World's First AI Digital Real Estate Platform .
PropTech platform redefining brokerage operations through infrastructure innovation
Founder & COO
Strategic real estate ventures
Co-Founder—professional services and operational excellence
Co-Founder—technology solutions for Middle East and Africa markets
I identify structural inefficiencies within established markets and build organizations that address them through systematic innovation. Each venture represents a distinct market opportunity while contributing to an integrated ecosystem of capabilities.
My experience leading the Russian Department at Harbor and my earlier work with international tourism ventures provided deep insights into cross-border capital behavior and trust formation. I understand how international investors evaluate risk, establish confidence, and make deployment decisions across jurisdictions.
This expertise encompasses cultural nuance, regulatory navigation, currency considerations, and the psychological factors that influence high-net-worth decision-making. My ability to architect client experiences and transaction frameworks that accommodate these complexities has been central to my institutional success.
Building platforms that redesign how real estate markets operate at fundamental levels
Creating frameworks that improve efficiency, transparency, and outcome quality
Structuring teams and processes for growth while maintaining control and accountability
Designing compensation and motivation structures that drive desired behaviors
Accelerating time-to-value through systematic process improvement
My career provides unique perspective on the complete market lifecycle. My early work contributed to market formation—the challenging process of creating confidence, establishing narratives, and generating initial demand in an emerging environment. My current work focuses on market optimization—identifying inefficiencies within mature systems and redesigning infrastructure for improved performance.
Few operators possess both skill sets. Market formation requires patience, storytelling, and trust-building in conditions of uncertainty. Market optimization demands analytical rigor, process discipline, and willingness to challenge established norms. The combination enables comprehensive strategic thinking across market conditions.
Overseen through built structures and led teams across institutional real estate roles
Across sales, operations, advisory, and marketing functions in structured environments
FRANK, Will & Rich, Rich Pro, and MEA Tec—spanning PropTech to professional services
These metrics represent my institutional capability rather than individual transactions—the ability to design and operate systems that consistently deliver complex outcomes at scale.


WILL & RICH GROUP Real Estate | We are proud to announce a groundbreaking partnership with the Dubai Land Department! This collaboration marks a transformative milestone... | Instagram
123 likes, 4 comments - willandrich.group on October 10, 2024: "We are proud to announce a groundbreaking partnership with the Dubai Land Department! This collaboration marks a transformative...


WILL & RICH GROUP Real Estate | Proud moment for WILL & RICH Real Estate 🏆 We have been awarded by one of the UAE’s strongest and most visionary developers, Binghatti.... | Instagram
48 likes, 3 comments - willandrich.group on February 12, 2026: "Proud moment for WILL & RICH Real Estate 🏆 We have been awarded by one of the UAE’s strongest and most visionary developers,...


WILL & RICH GROUP Real Estate | WILL & RICH officially awarded as a Top Performing Company for TOWNX Developer 🏆 Working with TOWNX has been a true partnership built on... | Instagram
294 likes, 10 comments - willandrich.group on January 20, 2026: "WILL & RICH officially awarded as a Top Performing Company for TOWNX Developer 🏆 Working with TOWNX has been a true partnership...


WILL & RICH GROUP Real Estate | We’re honored! 🎉 WILL & RICH has been recognized as the “Top Company by Closing Transaction Count” with HRE Developer. Proud of our team,... | Instagram
70 likes, 14 comments - willandrich.group on April 29, 2025: "We’re honored! 🎉 WILL & RICH has been recognized as the “Top Company by Closing Transaction Count” with HRE Developer. Proud of our team,...
I am open to conversations with sophisticated real estate investors, proptech innovators, executive recruiters seeking institutional leadership, and strategic partners exploring market transformation opportunities.
My focus areas include board positions, advisory roles, co-founding opportunities in infrastructure-oriented ventures, and strategic initiatives requiring my cross-functional expertise spanning real estate operations, technology platforms, and organizational design.
Based in Dubai, United Arab Emirates
Rimma Grigoryan